How Harry’s co-founder turns customers into lifelong fans

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Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast. Here’s the secret to building brand loyalty: create things people actually like. This week on The Big Idea with Elizabeth Gore, Harry’s co-founder and Mammoth Brands co-CEO Jeff Raider joins the show to answer the question: How do I create customer loyalty? Mammoth Brands, the parent company to Harry’s, Flamingo, Lumē, and Mando, prides itself on their motto, “create things people like more.” Raider shares his entrepreneurial stories with Gore and explains how putting the customer at the forefront of every business decision has helped generate brand loyalty. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business. #youtube #entrepreneur #podcast About Yahoo Finance: Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life. - Get the latest news and data at finance.yahoo.com - Download the Yahoo Finance app on Apple ( or Android ( - Follow Yahoo Finance on social: X: Instagram: TikTok: Facebook: LinkedIn: