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Private athleisure brand Alo Yoga is rapidly capturing teen mindshare and expanding its physical distribution with a nearly 176 million dollar fulfillment hub, directly challenging Lululemon. Although Lululemon defends a solid 54.9 percent gross margin, its revenue growth has dropped to just 1.7 percent while peers like American Eagle surge ahead with over 9 percent growth. With competitive pressures mounting and retail market share on the line, Seeking Alpha Quant Ratings has officially flagged Lululemon as a Sell.
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