Airbnb’s Bet on Experience-Driven Marketing

Marketing
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Airbnb’s Bet on Experience-Driven Marketing In this episode, host Raja Rajamannar sits down with Airbnb Chief Experience Officer Hiroki Asai to discuss the company’s evolving marketing strategy, from immersive, hyperlocal host-led activities to on-demand travel services designed to help guests engage more deeply with the culture and character of a destination. -------- Like this video? Subscribe: Get unlimited access to Bloomberg.com for just $1.99 your first month: Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel Bloomberg News for global news and insight in an instant.
  2026/09/30      youtube
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