How Williams-Sonoma Became One Of Retail’s Best-Performing Stocks

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Williams-Sonoma is outperforming the home furnishing industry and broader market. The company is increasingly able to sell products with minimal discounting, grow business-to-business sales and integrate AI to grow its market share. CNBC’s Ryan Baker explains how the home goods company has been able to grow profitability despite a stagnant housing market, economic uncertainty and tariff pressures. Produced and Edited by: Ryan Baker Camera by: Natalie Rice Animation by: Jason Reginato, Emily Park Senior Managing Producer: Tala Hadavi Additional Footage: Williams-Sonoma, Getty Images » Subscribe to CNBC: » Subscribe to CNBC TV: About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: Connect with CNBC News Online Get the latest news: Follow CNBC on LinkedIn: Follow CNBC News on Instagram: Follow CNBC News on Facebook: Follow CNBC on Threads: Follow CNBC News on X: Follow CNBC on WhatsApp: #CNBC How Williams-Sonoma Became One Of Retail’s Best-Performing Stocks