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In this episode of Creator Playbook, Mashable Culture Editor Crystal Bell sits down with Jenine Pastores and Josh Jackson, the creative minds behind the wholesome internet sensation, Tubby Nugget! Filmed live at VidCon 2026, Jenine and Josh share how they transformed a simple character into a massive community built entirely on positivity.
00:00 - Welcome Tubby Nugget to Creator Playbook!
00:17 - The Chocolate Chip Cookies Song & Spreading Positivity
01:35 - Taking Tubby Nugget Offline: IRL Events & Plushies
02:56 - Numbers vs. Real People: The Importance of Community
04:07 - Do Creators Really Need to Care About the Algorithm?
05:00 - Community Building Advice for Emerging Creators
06:07 - The Booming Future of Indie Animation on YouTube
07:43 - Will We Ever See Tubby Nugget in Hollywood?
08:38 - Using Audience Feedback to Decide What to Make Next
Read more about Tubby Nugget on Mashable.com:
Video Credits:
Host: Crystal Bell
Producer: Emmett Smith, Stephen Beacham
Camera: Celso Bulgatti, Stephen Beacham
Video Editor: Emmett Smith
Thumbnail Designer: Zain bin Awais
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#animation #vidcon #vidcon2026 #tubbynugget
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