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We went behind the scenes to see how Ferrero, an Italian company, is building a confectionery empire in the US, from spending billions on buying iconic American brands, to investing in new factories and an R&D lab, and even creating a new Nutella flavor specifically for Americans.
Read "Nutella's empire is making a multibillion-dollar play for America's snack market":
00:00 - Intro
01:42 - Inside the Franklin Park Factory
02:01 - Buying American Brands
06:47 - Investing In R&D
09:23 - How Nutella Was Invented
10:18 - Nutella Peanut
11:10 - Ferrero's Ingredient Sourcing
12:50 - Ferrero's Bloomington Chocolate Factory
14:10 - Building a New Factory For Kinder Bueno
17:23 - Can Ferrero Win Over America?
19:05 - Credits
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#ferrero #nutella #kinderbueno #madeinamerica
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How Ferrero Went From Nutella To A Global Candy Empire | Made In America
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