Why Apple Wants You to Upgrade More Often

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Why Apple Wants You to Upgrade More Often Apple is making a big bet that customers would rather pay by the month than all at once, with its new Apple Upgrade program designed to make upgrading your devices feel more like a subscription. Bloomberg's Mark Gurman joins Ed Ludlow on "Bloomberg Tech." -------- Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of "Bloomberg Technology" with Caroline Hyde and Ed Ludlow here:   Get the latest in tech from Silicon Valley and around the world here: Connect with us on... X: Facebook: Instagram:   Follow Ed Ludlow on X here: Follow Caroline Hyde on X here:   Listen to the daily Bloomberg Technology podcast here:   More from Bloomberg Business Connect with us on... X: Facebook: Instagram: LinkedIn: TikTok:
  2026/08/03      youtube
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