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Did Brennan Lee Mulligan actually quit Dropout to make custom shoes for American Girl Dolls? We now know he definitely didn't. We sat down with Brennan Lee Mulligan, Dropout CEO Sam Reich, and bit mastermind Vic Michaelis as they break down the inside story of the viral "Game Changer" episode that sent shockwaves through the entertainment industry. Hear how they executed one of the funniest, most committed internet pranks in recent history.
If you love @dimension20show, @GameChangerShorts, @MakeSomeNoiseDO, and all things @dropout, make sure to like, comment, and subscribe for more exclusive comedy insights!
0:00 When the Internet Believed Brennan Quit Dropout
0:25 Vic Michaelis on Pitching the Viral Bit
1:00 Brennan's Pitch vs. Vic's Pitch
1:51 The Panic: Family Texts & Industry Meetings
2:28 Committing to the American Girl Doll Look
3:10 How Dropout Broke the Google Search Algorithm
3:43 Sam Reich on the Secret Power of Dropout Fans
4:02 The Art of Committing to the Bit
4:50 Watching the Internet Panic in Real Time
5:02 Brennan breaks down his "Game Changer" Persona
6:13 Playing the Villain in the American Girl Doll Video
6:50 The Egotism of Internet Exit Videos
7:47 Sam Reich Explains their Genius Marketing Strategy
9:24 Why Real-Time Clips Outperformed Expectations
10:10 Brennan Praises Vic Michaelis
10:52 The Daniel Day-Lewis Bit Brennan Still Can't Believe People Bought
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