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For years, Rivian has looked like one of the most compelling electric vehicle companies in America — and maybe the car maker most equipped to take on Tesla. All that potential comes down to this: the R2, the long-awaited and more affordable car that Rivian hopes can make it truly mainstream. After a journey to the R2's factory earlier this year, The Verge's Andrew Hawkins explains what the R2 is, why it matters, and what happens to Rivian if it's a hit — or a flop.
0:00 Intro
1:15 90 Seconds on The Verge
3:20 Tornado Factory Visit
7:20 EV Headwinds and Demand
11:18 R2 First Impressions
15:14 Price Is the New Battleground
19:36 Software Company Future
27:06 Robotaxi Autonomy Bet
31:40 Wrap Up
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