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#Guinness is a brand that’s been around for 270 years. Diageo’s Global Category Director explains how the #Irish #stout has managed to evolve and grow, while staying true to its roots.
Diageo Global Category Director Gráinne Wafer reflects on her personal connection to the Guinness brand and the challenge of keeping an almost 270-year-old icon relevant for a new generation of drinkers. Wafer explains how the Irish stout is evolving while holding onto the ritual, quality and community that she says built it.
#Beer #Business
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