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Chains like Chick-fil-A and Raising Cane's have become fast food mainstays as Americans continue to crave chicken. Yet KFC has become the fourth-largest U.S. chicken chain by market share despite the company saying that ‘it made chicken famous.’ The U.S. has also slipped to its third-largest market behind China and Europe. Now it's rebranding its logos, menu and restaurants as it hopes to reinvigorate sales and cut through the crowded fast-food sector. CNBC’s Amelia Lucas has more on the company’s innovations.
Produced Shot and Edited by: Natalie Rice
Reporting by: Amelia Lucas
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, KFC
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Why KFC Has Fallen Behind In The U.S.
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