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Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way.
On this episode of TechCrunch's Equity podcast, Rebecca Bellan caught up with Matt Thompson, VP of partnerships at Scrunch, a startup positioning itself at the center of the AI search shift, to talk about what Google’s changes mean and marketers and founders should actually do about it.
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Chapters
00:00 Intro
01:15 Why Google is going all-in on AI search
03:25 Meet Scrunch
09:00 Personalized agents, shopping, and Google’s advantage
12:13 What advertisers need to track now
13:48 How websites become “agent ready”
15:34 AI search vs. traditional SEO
22:33 “Scrunching” webpages down for AI agents
23:47 Google’s SEO guidance vs. Scrunch’s approach
27:17 Why unique human content still matters
28:51 Advice for startups adapting to AI search
29:52 Outro
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