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Italian regulators are investigating LVMH-owned beauty retailer Sephora and the luxury group’s Benefit Cosmetics brand over claims their marketing has allegedly fuelled 'cosmeticorexia', an unhealthy obsession with skincare among young girls.
Italy’s competition and market authority said it was probing Sephora and Benefit for suspected 'unfair commercial practices' with the promotion of skincare products such as face masks, serums and anti-ageing creams to girls as young as 10 years old, the FT's Amy Kazmin explains.
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