TikTok
youtube
Over the past few years, a new category of mobile apps has quietly exploded into a multi-billion dollar business. They're called “micro dramas” — short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to keep users tapping. The leading app, ReelShort, made $1.2 billion in consumer spending last year alone.
On this episode of TechCrunch's Equity podcast, Rebecca Bellan and TechCrunch senior reporter Amanda Silberling sit down with Henry Soong, founder of Watch Club, who thinks the micro drama industry is still "in its MySpace era." He has a vision for what the Facebook moment could look like.
Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.
Chapters:
00:00 Intro
01:11 Why micro dramas, and why now?
04:25 What makes Watch Club different
07:29 The monetization model problem
18:52 Optimizing for intentionality, not engagement
24:23 Why Quibby failed (content, product & business model)
28:22 Defensibility: tech company or studio?
31:36 AI, the WGA, and the future of storytelling
33:44 Outro
|
【米国株】僕も驚愕した「タカ派姿勢」│反発を狙うポジティブシナリオ
Can Microsoft fix Windows 11 by dumping AI?
What's the case for saving Keir Starmer as prime minister | FT #shorts
We Are Uncomfortably Close To World War 3
Daily Market Coverage Mar. 30, 2026 3PM-5PM (ET) | Yahoo Finance
Tech Stocks Drop as Oil Rises on Iran War Risks | Closing Bell
AI Race With China Links Tech, Government Leaders
仏教の教えと野心は矛盾する？ #shorts #高橋ダン #dantalk #赤坂陽月 #仏教 #瞑想 #マインドフルネス
DJI Avata 360 drone review: Immersive video hits new highs
Can Dubai bounce back from the war? | FT #shorts
Former Deputy National Security Advisor Answers Geopolitics Questions
Daily Market Coverage Mar. 30, 2026 9AM-11AM (ET) | Yahoo Finance
Apple Goes Chatbot Agnostic in New AI Strategy
【相場分析】リスク資産に警戒サイン？プロが見る「VIX上昇」の可能性
Why does everyone hate NVIDIA’s DLSS 5 AI upscaling? | Engadget Podcas
Why Russia has a stake in Viktor Orbán's re-election | FT #shorts
Project Hail Mary: Why Is He All Alone?
LIVE: Trump delivers remarks at the Future Investment Initiative
Calls for National AI Regulation Grow
怒りを「原動力」にしてはいけない理由 #shorts #高橋ダン #dantalk #赤坂陽月 #仏教 #瞑想 #マインドフルネス
Our verdict on the MacBook Neo, Meta's new social network filled with
Why does Chernobyl still pose a nuclear threat | FT #shorts
Did Ryan Gosling even read Project Hail Mary?
Stocks end week at lows, Nasdaq goes deeper into correction
Meta Funds Seven Gas Plants to Power Data Center
The #Pentagon is deploying 2,000 #Army paratroopers from #FortBragg to
“怒り”すら、移ろいゆく【Guest：赤坂陽月 #3】
Apple's $600 MacBook Neo is astounding + EVs in a world of high gas pr
What's the best restaurant for a business lunch in London? | FT #short
What is Looksmaxxing? Unpacking TikTok's Wildest Obsession | Trending
Project Hail Mary: How accurate is the science?
Mercedes-Benz CEO Talks EV Strategy, Future cars
Trump Stacked Tech Council With ‘Star Power,’ David Sacks Says
#Meta just cut hundreds of jobs as it doubles down on #AI.
日本に欠けているインテリジェンス・サイクル #shorts #高橋ダン #dantalk #情報リテラシー #個人情報保護 #ビジネス
Is Apple's MacBook Neo the one? + Anthropic vs. DOD | Engadget Podcas
Oil executives warn of global fallout from Middle East conflict | FT #
Ryan Gosling and the Project Hail Mary Creators Answer The 50 Most Sea
LIVE NOW: Stocks sink as oil pushes higher amid Iran war
