youtube
In 2019, the plant-based meat industry experienced explosive growth.
Investors poured hundreds of millions of dollars into companies like Beyond Meat and Impossible Foods. Fast-food giants like McDonald’s and Burger King rolled out plant-based burgers nationwide. Even celebrities like Snoop Dogg and Katy Perry backed the movement.
But then momentum stalled.
Since the early 2020s, plant-based meat sales have cooled, and prices remain high. Critics question how ultra-processed these products are. And some meat industry groups have pushed back with advertising campaigns and lobbying efforts.
So, what caused the decline of plant-based meat? And why is it still so expensive?
00:00 - Introduction
01:16 - Start of the plant-based meat craze
02:55- Rise of Beyond and Impossible
06:32 - Attacking plant-based meat
08:24 - Plant-based meat as ultra-processed
10:19 - Fall of the industry
11:27 - How does it taste?
16:19 - Future of the industry
19:36 - Credits
------------------------------------------------------
#plantbasedprotein #vegetarian #soexpensive #plantbasedfoods
WATCH MORE SO EXPENSIVE VIDEOS:
The Real Reason Disney Is So Expensive
Why Owning Nothing Is So Expensive
Why Going To Concerts Is Harder Than Ever
Business Insider tells you all you need to know about business, finance, tech, retail, and more.
Visit our homepage for the top stories of the day:
Business Insider on Facebook:
Business Insider on Instagram:
Business Insider on Twitter:
Business Inside
|
