Why Chinese New Year is so important for luxury brands

中国
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Why Chinese New Year is so important for luxury brands Lunar New Year is one of China’s biggest shopping holidays, and global luxury brands are using the 15-day celebration to try to reignite slowing demand. China accounted for more than one-third of global luxury spending in 2019, but that share dropped to 23% in 2025. As consumers welcome the Year of the Horse, brands like Gucci, Hermès and Celine are leaning into their signature equestrian-inspired designs and heritage motifs to reconnect with Chinese shoppers and drive sales. For access to live and exclusive video from CNBC subscribe to CNBC PRO: » Subscribe to CNBC TV: » Subscribe to CNBC: » Watch CNBC on the go with CNBC+: Turn to CNBC TV for the latest stock market news and analysis. From market futures to live price updates CNBC is the leader in business news worldwide. Connect with CNBC News Online Get the latest news: Follow CNBC on LinkedIn: Follow CNBC News on Instagram: Follow CNBC News on Facebook: Follow CNBC on Threads: Follow CNBC News on X: Follow CNBC on WhatsApp: #CNBC #CNBCTV
  2026/02/15      youtube
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