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Uniqlo, Coach and luxury brands Louis Vuitton and Dior are opening cafes in their stores. While companies like Capital One and Ralph Lauren began serving coffee over a decade ago, new players are jumping on the trend to draw in more shoppers with experiential offerings. Watch the video to learn more about why these food and beverage establishments are seemingly popping up across the retail landscape.
Chapters:
0:00 Introduction
1:05 Chapter 1: A growing trend
5:12 Chapter 2: Why coffee?
7:30 Chapter 3: Standing out from the crowd
Produced, Shot and Edited by: Ryan Baker
Additional Camera by: Charlotte Morabito
Animation by: Emily Park
Senior Managing Producer: Tala Hadavi
Additional Reporting: Melissa Repko
Additional Footage: Capital One, Coach, Tiffany & Co., Getty Images
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