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Sponsored by American Express
Step inside Vintage Frills in Chicago and you’ll find a carefully curated space where every room is arranged by color, following the classic “ROYGBIV” rainbow system. The thoughtful layout, created by owner and founder Jennifer (Jen) Kelly-Nichols makes it easier for shoppers to discover vintage pieces that resonate with them.
Since opening its doors in 2021, the shop has become both a tourist destination and beloved staple of Chicago’s Avondale community by bringing its fun energy beyond the store walls. Jen hosts themed fashion shows in the neighborhood, featuring residents as models, and never misses an opportunity to participate in Small Business Saturday®, hosted by American Express, to introduce new customers to Vintage Frills.
Fueled by creativity and community, Jen is growing Vintage Frills into a space that celebrates sustainability through garments that are timeless, beautiful, and made to last.
Discover how the American Express Shop Small Resource Hub supports entrepreneurs like Jen:
Step inside Vintage Frills:
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