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Nike has fallen behind in innovation and lost tens of billions in market value after a series of missteps and emphasis on selling directly to consumers. The sportswear giant also became over reliant on three main shoes: the Air Jordan One, the Air Force One and the Nike Dunk. So how is the company’s new CEO turning things around?
WSJ sat down with Nike CEO Elliott Hill to learn about his plan to diversify the product line, lean on retail partners like Amazon and more.
Chapters:
0:00 Nike’s freefall
1:04 Reinventing the company
2:21 New releases
3:05 The running space and company structure
3:45 Re-entering retailers like Amazon
5:15 Employee satisfaction
#Nike #Sports #WSJ
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