The Ladder in the Louvre Heist Is a New Ad Star

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The Ladder in the Louvre Heist Is a New Ad Star When thieves climbed to a second-floor window of the Louvre, grabbed jewels of staggering worth and descended to their getaway scooters via a furniture elevator, many in France were stunned and furious. But the German company that made the elevator saw a once-in-a-lifetime marketing opportunity. #Louvre Read the story here: Subscribe: More from The New York Times Video: ---------- Whether it's reporting on conflicts abroad and political divisions at home, or covering the latest style trends and scientific developments, New York Times video journalists provide a revealing and unforgettable view of the world. It's all the news that's fit to watch.
  2025/10/24      youtube

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