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Taco Bell is a longtime fast food giant with experts crediting its success to continual innovation. One of its latest undertakings is with beverages — joining competitors, like McDonald’s and Wendy’s, in ramping up drink innovation. Taco Bell has begun renovating some of its stores into Live Más Café with expanded offerings, including specialty coffees and energy drinks. CNBC visited one of the first locations in Irvine, California. Watch the video to learn more about why Taco Bell is betting on beverages.
CORRECTION:
10:01 Taco Bell is targeting $5B in sales by 2030.
2:04 Taco Bell has sold 600M beverages in the U.S.
Chapters:
0:00 Introduction
1:10 Betting on Baja Blasts?
5:10 A fast food winner
7:55 Moving forward
Produced by: Ryan Baker
Edited by: Darren Geeter
Shot by: Andrew Evers
Animation by: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, Taco Bell
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2025/10/24
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