Can Nike Get Its Groove Back? Inside Its CEO’s High-Stakes Comeback Plan

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Nike is the world’s largest sportswear brand, but after several quarters of disappointing results, its comeback plan is just beginning. Longtime executive Elliott Hill, who came out of retirement to become CEO, says he’s betting on a “return to sport” to revive the brand. In an exclusive interview at Nike’s Oregon headquarters, Hill tells CNBC’s Sara Eisen how he’s reorganizing the company by sport, rebuilding ties with wholesale partners, and reenergizing its innovation pipeline to compete with fast-growing rivals like On and Hoka. But big challenges remain — from cleaning up excess inventory to navigating tariffs and a sales slowdown in China. Watch the full story to see how Hill plans to get Nike back on top. Chapters: 00:00 Introduction 01:29 Competition 04:10 Returning to Nike 07:24 Tariffs 08:38 China Anchor: Sara Eisen Produced by: Merritt Enright, Michael Newberg Edited by: Evan Lee Miller, Erin Black Camera: Jordan Smith, Jacob Jimenez, Cary Patton Audio: Lupe Mejia Senior Managing Producer: Shawn Baldwin Additional footage: Nike, Getty Images » Subscribe to CNBC TV: » Watch CNBC on the go with CNBC+: About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to be your own boss? Sign up for Smarter by CNBC Make It's new online course, How To Start A Business: For First-Time Founders. Find step-by-step