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Since the beginning of 2025, Target's foot traffic has declined 11 straight weeks and its stock has fallen more than 30%. Experts say much of its decline is due to operational or strategic mishaps happening before the Trump administration imposing 145% tariffs on China, the retailers largest exporter. A 40-day boycott after the company pulled back on Diversity Equity and Inclusion initiatives and a higher dependence on non-discretionary spending are other issues the company is dealing with. Watch the video above to learn more.
Chapters:
0:00 Introduction
1:35 Chapter 1. A volatile year
5:03 Chapter 2. Losing the “Tarjay” magic
9:11 Chapter 3. Course correcting
Produced and shot by: Natalie Rice
Edited by: Darren Geeter
Animation by: Jason Reginato, Josh Kalven
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, Target, AP Photo
Additional Sources: PitchBook, TD Cowen
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2025/05/04
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