How Vuori Is Taking On Lululemon And Alo Yoga

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Southern California-based athleisure brand Vuori has quickly made a name for itself in a saturated industry largely dominated by Lululemon and private Alo Yoga. In 2021, the company raised $400 million from Japanese SoftBank, the largest investment round by any private apparel brand at the time. In November 2024, it landed another investment round for $825 million bringing its valuation to $5.5 billion. The company will likely complete an IPO in the near future. The question is, can it keep the momentum and eventually take over giants like Lululemon? Chapters: 0:00 Introduction 1:15 Chapter 1. Yet another athleisure company 5:12 Chapter 2. A laser-focused strategy 7: 45 Chapter 3. Growing pains Produced, Shot and Edited by: Natalie Rice Animation: Midnight Snacks Senior Managing Producer: Tala Hadavi Editorial Support by: Gabrielle Fonrouge Additional Camera: Ryan Baker Additional Editing by: Marc Ganley Additional Footage: Vuori, Getty Images, AP Images, TikTok Additional Sources: FactSet » Subscribe to CNBC: » Subscribe to CNBC TV: About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to earn more money at work? Take CNBC’s new online course How to Negotiate a Higher Salary. Expert instructors will teach you the skills you need to get a bigger paycheck, including how to prepare and build your confidenc