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Over the past decade, TJX Companies has nearly doubled its annual sales, crossing the $50 billion mark in fiscal 2024. Consumers are drawn to T.J. Maxx, Marshalls and HomeGoods for their ability to find name brands at a discount and the treasure hunt-like nature of its shopping experience. Experts credit the brand for destigmatizing the discount shopping. Watch the video to learn how T.J. Maxx won over the American consumer.
Chapters:
0:00 Introduction
1:20 Chapter 1: Consumer perception is key
3:45 Chapter 2: Finding the right product
6:20 Chapter 3: Sustaining growth
Produced and shot by: Ryan Baker
Edited by: Kevin Heinz
Senior Managing Producer: Tala Hadavi
Animation: Jason Reginato, Christina Locopo
Additional Footage: Getty Images
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2024/10/12
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