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Gen Z and Gen X are finding community through fitness, from Hyrox and Ironman races to recreational sports leagues. Volo Sports says registrations rose 34% since last year, while Bank of America data shows young adults’ fitness spending is growing faster than their spending on bars. CNBC’s Brandon Gomez and Alex Harring report on how companies are cashing in.
Reporting: Brandon Gomez and Alex Harring
Edited by: Natalie Rice
Camera by: Bob Brisco, Alex Harring
Audio and Lighting by: Joe Caravallo
Animation: Emily Park
Additional Editing: Jeff Huang
Senior Managing Producer: Tala Hadavi
Additional Footage: AP Photos, Brody Short, Getty Images, Surf Dating, Volo Sports
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How Gen Z Is Swapping Nigh
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