Amazon is moving from cheap to premium -- is that the right move?

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Amazon is moving from cheap to premium -- is that the right move? With its 2026 hardware launches, it's clear Amazon is attempting to reframe its position in the market. It's making things that seem more premium, with higher price tags to match. Will this strategy succeed, especially in this economy? #Amazon #AmazonGadgets #MarketStrategy Julian Chokkatuu - Wired: Subscribe: Like us on Facebook: Follow us on Twitter: Follow us on Instagram: Follow us on TikTok: The Engadget Podcast: More about Engadget Audio: Read more:
  2026/10/31      youtube
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