Veritas protects luxury brands with custom microchips that verify authenticity and enable connected post-purchase experiences. Watch the founders show how a chip can prove an item is the real thing and give brands a new way to connect with customers after the sale, in their six-minute pitch from the Startup Battlefield Top 20.
🔗 Learn more about Veritas:
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Startup Battlefield is TechCrunch's iconic startup competition and launchpad for early-stage founders. Thousands of founders apply each year, 200 join the Startup Battlefield 200 at TechCrunch Disrupt, and the Top 20 pitch on the Disrupt Stage for a $100,000 equity-free prize and the Disrupt Cup.
Alumni include 1,700+ companies, among them Dropbox, Discord, and Cloudflare.
▶ Meet all 20 companies:
▶ Startup Battlefield:
▶ TechCrunch Disrupt:
▶ Next up, TechCrunch Founder Summit (Nov. 4, Boston):
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Startup Battlefield is proudly supported by Google for Startups and SAP.
#StartupBattlefield #TechCrunchDisrupt #Disrupt2026 #LuxuryTech
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