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Did Brennan Lee Mulligan actually quit Dropout to make custom shoes for American Girl Dolls? We now know he definitely didn't. We sat down with Brennan Lee Mulligan, Dropout CEO Sam Reich, and bit mastermind Vic Michaelis as they break down the inside story of the viral "Game Changer" episode that sent shockwaves through the entertainment industry. Hear how they executed one of the funniest, most committed internet pranks in recent history.
If you love @dimension20show, @GameChangerShorts, @MakeSomeNoiseDO, and all things @dropout, make sure to like, comment, and subscribe for more exclusive comedy insights!
00:00 - When the Internet Believed Brennan Quit Dropout
00:25 - Vic Michaelis on Pitching the Viral Bit
01:00 - Brennan's Pitch vs. Vic's Pitch
01:51 - The Panic: Family Texts & Industry Meetings
02:28 - Committing to the American Girl Doll Look
03:10 - How Dropout Broke the Google Search Algorithm
03:43 - Sam Reich on the Secret Power of Dropout Fans
04:02 - The Art of Committing to the Bit
04:50 - Watching the Internet Panic in Real Time
05:02 - Brennan breaks down his "Game Changer" Persona
06:13 - Playing the Villain in the American Girl Doll Video
06:50 - The Egotism of Internet Exit Videos
07:47 - Sam Reich Explains their Genius Marketing Strategy
09:24 - Why Real-Time Clips Outperformed Expectations
10:10 - Brennan Praises Vic Michaelis
10:52 - The Daniel Day-Lewis Bit Brennan Still Can't Believe People Bought
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