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Sponsored by Lenovo | FIFA
Sialkot, Pakistan, produces 70% of the world's footballs. But only a select few manufacturers hold FIFA licenses. To earn certification, factories must pass a series of demanding performance tests and pay high licensing fees. We visited the Bola Gema factory to see what it takes to meet FIFA standards and how manufacturers are cashing in on World Cup demand.
00:00 - Intro
01:04 - Melting the Rubber
01:28 - Constructing the Bladder
02:14 - Laminating the Outer Shell
02:47 - Cutting Panels and Adding Designs
03:06 - Stitching Panels Together
04:17 - Thermal Bonding Process
04:57 - Meeting FIFA Standards
05:19 - Performance Tests
05:56 - The Cost of a FIFA-Licensed Ball
07:52 - Demand Surge During the World Cup
08:05 - History of Football Manufacturing in Sialkot
09:13 - Packing and Exporting Around the World
09:43 - The Future of the Business
10:53 - Credits
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#WorldCup #FIFA #footballs #soccerballs #Pakistan #BigBusiness
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