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Reddit (RDDT) is outstripping its social media peers in monetization efficiency. In Q1 2026, Reddit’s US average revenue per user (ARPU) jumped 61%—nearly double the growth rate of Meta Platforms. Efficiency is the key signal this quarter, with revenue per hour of engagement surging over 101%. While the Seeking Alpha Quant Rating remains a Hold with shares down 32% year-to-date, the massive leap in user value suggests Reddit is successfully cracking the code on community-driven advertising.
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