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The main demand signal for artificial intelligence looks explosive on paper, but it may be significantly overstated. Token consumption, the basic unit of AI usage, is becoming a distorted metric. Companies like Shopify and Meta have created internal "tokenmaxxing" leaderboards that track how many tokens employees use, and Nvidia CEO Jensen Huang said engineers should be spending half their salary on tokens. But token demand is what the entire AI investment cycle is built on, and that demand number may not be real. CNBC's Deirdre Bosa shares her perscpective on why Anthropic, by pricing its tools for that reality, might be the best positioned AI company if a correction comes.
Anchor and Columnist: Deirdre Bosa
Produced by: Jasmine Wu
Additional Production: Drew Troast
Edited by: Matt Soto
Animation: Emily Park
Senior Director of Video: Jeniece Pettitt
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