Why Meta's New AI Model Is Such A Big Deal

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Why Meta's New AI Model Is Such A Big Deal Meta has launched Muse Spark, its most powerful AI model yet and the first major product from Chief AI Officer Alexandr Wang's newly formed Meta Superintelligence Lab. The release comes as the company ramps capital expenditures to as much as $135 billion this year, nearly double last year's spend, raising the stakes for every product that emerges from Wang's lab. Unlike Meta's previous open-source Llama models, Muse Spark will be proprietary, with plans to eventually offer paid API access, opening a potential new revenue stream. Meta says larger, more capable models are already in development and that Muse Spark is just the foundation on the road to what Zuckerberg and Wang call "personal superintelligence." CNBC’s Julia Boorstin explores why this launch is such a big deal for Meta. Reporter: Julia Boorstin Produced by: Stephen Desaulniers Edited by: Andrew Evers Senior Director of Video: Jeniece Pettitt Additional Footage: Getty Images, Meta » Subscribe to CNBC: » Subscribe to CNBC TV: About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign up today: Connect with CNBC N
  2026/04/09      youtube
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