Why Chrysler Says There Is A Minivan 'Resurgence'

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Why Chrysler Says There Is A Minivan 'Resurgence' The minivan has ticked back up in sales in recent years, and is a surprisingly significant share of sales for those still in the segment--Honda, Toyota, Kia, and Chrysler. The Pacifica minivan is the only model line Chrysler sells–something that has led industry watchers to fear the legendary American brand is on its last legs. Chrysler brand CEO Matt McAlear, who also runs Dodge, says more plans will be revealed at parent Stellantis's investor day on May 21. In the meantime, the minivan is faring rather well, he said. Affordability is a growing concern for many buyers, and a minivan’s average transaction price is about $20,000 dollars less than that of a large SUV in the US. That is a great value for a buyer that needs a spacious vehicle for ferrying passengers or even cargo, say analysts. Reporting by: Robert Ferris Editing and Camera: Darren Geeter Additional Camera: Natalie Rice Senior Director of Video: Jeniece Pettit Additional Footage: Getty Images, Stellantis, Toyota » Subscribe to CNBC: » Subscribe to CNBC TV: About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign
  2026/04/10      youtube
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