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After going viral with his Big Arch bite, McDonald’s CEO Chris Kempczinski sits down for an exclusive interview with WSJ to discuss menu strategy, affordability concerns, and what his company reveals about today’s cautious consumer.
Chapters:
0:00 Inside McDonald’s test kitchen
0:46 Chris’s viral burger bite and reactions
4:08 McDonald’s perception as affordable
5:29 Competitors talking about McDonald’s
6:23 Rolling out new menu items
8:09 The goal of the Big Arch and focusing on value items
9:25 An economic barometer
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