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Athleisure brand Fabletics is expanding into denim. It signals a bigger shift in consumer tastes as shoppers move away from yoga pants and back to jeans. With 30% of its over 3 million subscribers expressing interest in denim, Fabletics is betting premium jeans at accessible prices can lure new customers.
Produced and Edited by: Darren Geeter
Reporting by: Gabrielle Fonrouge
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images
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Why Fabletics Is Getting Into Jeans
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