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Texas Roadhouse is the largest casual dining chain by sales in the U.S. and has continued to keep their steak dinners affordable, even as beef prices have risen. Its free bread and peanuts continue to be a part of its core strategy to provide value and keep customers happy during periods of inflation
WSJ spoke with the restaurant’s CEO Jerry Morgan, who explains how he’s found a way to keep his operations lean and customers happy.
Chapters:
0:00 Texas Roadhouse’s sales
1:00 How the chain remains so successful
1:33 Affording free peanuts and bread and cheap steaks
2:49 Providing peanuts in bags after Covid
3:40 Rising beef prices and controling costs
5:49 What’s next?
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