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Vail Resorts built the Epic Pass into a ski subscription model that drives nearly $1 billion in revenue before the ski season even starts each year. But today Vail’s resorts are facing growing competition from other passes and independent mountains, along with criticism over lift ticket prices and crowded slopes.
WSJ visited Vail Resorts to learn more about how they changed the economics of the entire ski industry and whether the mega pass model can keep growing.
Chapters:
0:00 The Epic pass
0:52 The ski industry and the intro of the ski pass
3:05 The early success of the ski pass
4:57 The criticism of the ski pass
6:39 The Indy pass and skiing at Whitefish Mountain
9:08 Why Epic pass sales are plateauing
#Vail #Skiing #WSJ
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