Why New Balance sales are soaring while Nike falls

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Why New Balance sales are soaring while Nike falls New Balance reported a nearly 20% jump in sales in 2025 as its cultural resurgence continues to take hold. The company’s success over the past five years has been fueled by celebrity partnerships, designer collaborations and nostalgia for the “dad shoe.” CNBC’s Gabrielle Fonrouge spoke with New Balance CEO Joe Preston about the company’s recent performance. » Subscribe to CNBC: » Subscribe to CNBC TV: About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign up today: Connect with CNBC News Online Get the latest news: Follow CNBC on LinkedIn: Follow CNBC News on Instagram: Follow CNBC News on Facebook: Follow CNBC on Threads: Follow CNBC News on X: Follow CNBC on WhatsApp: #CNBC Why New Balance sales are soaring while Nike falls
  2026/02/19      youtube
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