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Lowe’s sales haven’t been able to regain its pandemic highs, and the home improvement retailer is hoping younger shoppers can help bolster sales. The company has expanded its merchandise selection and leaned into a stronger social media presence to appeal to Gen Z and young millennials. CNBC's Melissa Repko breaks down how Lowe’s is seeking new avenues of growth.
Produced and Shot by: Ryan Baker
Reporter: Melissa Repko
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Lowe’s, Getty Images
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Why Lowe's Is Betting On New Generations Of Shoppers
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