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This week Meta is no longer investing in new content or features of popular VR fitness game Supernatural. In 2021, Verge Editor-in-Chief Nilay Patel interviewed founder of Supernatural, Chris Milk, who shared stats at the time that were remarkable for new hardware. “Fitness is the killer use case for VR. It will be the first driving force of mass adoption through a normal consumer audience. Just as an example of what we’re seeing from our membership base, we’re 50/50 split, women and men, where, I think over 60 percent are over 40. This is not what a typical VR demographic looks like.”
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