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Lucid Motors builds what many critics call the best electric vehicles in the world, yet the company is burning through billions while struggling to find buyers. Despite industry-leading range, cutting-edge technology and luxury finishes, the Lucid Air has fallen short of sales expectations. After posting a nearly $1 billion net loss last quarter, pressure is mounting for its new Gravity SUV to help turn the business around. But a year of supply-chain disruptions and production challenges has slowed Lucid’s ability to scale its three-row SUV. The company says the worst is behind it, even as it pushes into robotaxis through a partnership with Uber and autonomous tech startup Nuro — a deal that brought a $300 million investment and a commitment to buy 20,000 Gravity vehicles. CNBC's Robert Ferris gets exclusive access inside Lucid’s Arizona factory and speaks with interim CEO Marc Winterhoff about how the EV-maker plans to change its fortunes.
Chapters:
0:00 - Introduction
2:54 - Chapter 1. Launching a new EV brand
5:38 - Chapter 2. Gravity production
10:10 - Chapter 3. Gravity test drive
11:56 - Chapter 4. Expansion plans
14:54 - Chapter 5. Entering the robotaxi race
16:20 - Chapter 6. Can Lucid survive?
Produced, Shot and Edited by: Andrew Evers
Reporter: Robert Ferris
Senior Director of Video: Jeniece Pettitt
Additional Camera: Tony Puyol
Animation: Jason Reginato, Emily Park
Additional Footage: Lucid Motors, Getty Images, Nuro
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