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Consumers' increasing use of AI for shopping ideas and deals is forcing retailers to scramble to stay ahead. Walmart and Target have partnered with OpenAI to let consumers shop its products through ChatGPT, and Amazon has created its own tools. CNBC's Melissa Repko and Gabrielle Fonrouge break down their reporting on why AI could upend shopping.
Chapters:
0:00 - 0:15 Introduction
0:15 - 1:56 AI and shopping
01:58 - 2:57 Retail's tech challenges
2:59 - 4:02 What retailers are doing
4:03 - 5:30 Future of AI shopping
Reporting by: Gabrielle Fonrouge and Melissa Repko
Edited by: Darren Geeter
Camera by: Jordan Smith
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images
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How AI Is Changing Shopping
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