Why Lacrosse Is Trying To Expand Beyond Wealthy Americans

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One of North America’s oldest sports is now the world’s fastest-growing team sport: lacrosse. For the first time in over a century, the stick sport will be back in the Olympics in 2028. But while professional leagues are launching and an ESPN deal was inked in June 2025, the sport still struggles to loose its long-time identity of being a sport for affluent Americans. In fact, 60% of Premier Lacrosse League’s fans have a net income of over $1 million. So can the sport become mainstream? Watch the video to learn more. Chapters: 0:00 Introduction 1:39 A sport for the affluent 3:43 Sustainable growth 6:26 Lacrosse’s future Produced and Edited by: Darren Geeter Animation: Jason Reginato, Emily Park, Mallory Brangan Senior Managing Producer: Tala Hadavi Additional Footage: Getty Images, Premier Lacrosse League » Subscribe to CNBC: » Subscribe to CNBC TV: » Watch CNBC on the go with CNBC+: About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to stand out, grow your network, and get more job opportunities? Sign up for Smarter by CNBC Make It's new online course, How to Build a Standout Personal Brand: Online, In Person, and At Work. Sign up today: Connect with CNBC News Online Get the latest news: Follow CNBC on LinkedIn: Follow CNBC News on Instagram: Follow CNBC News on Facebook: Follow CNBC on Threads