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Hooters is remaking its brand image after filing for bankruptcy in March. For years, the casual restaurant chain has been operated by two different companies: one owned by private equity that emphasizes the brand’s sex appeal as a “breastaurant” and one that includes the original founders that says it’s actually “family friendly.” So how does Hooters plan to turn the brand around amid growing competition in the food industry?
WSJ sat down with Hooters Management Corporation CEO Neil Kiefer, who shared his turnaround plan.
Chapters:
0:00 Hooters’ bankruptcy
0:27 Where the brand stands now
3:16 Rebrand plan
5:48 Challenges and competition
#Hooters #Food #WSJ
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2025/08/26
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