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After being a leading American luxury brand for decades, Cadillac eventually fell out of favor. Now, EVs are giving it another chance. Nearly 80% of EV buyers are new to the brand, and its taking share from Tesla, BMW, Mercedes and Lexus. But federal incentives are expiring, competition is stiff and steep investment costs mean profits are still elusive. Can Cadillac keep the momentum? Watch the video to learn more.
Chapters:
00:00 Introduction
01:36 Chapter 1: Top Luxury EV brand
03:20 Chapter 2: Failed comebacks
05:45 Chapter 3: Turnaround
09:31 Chapter 4: Challenges
Producer: Robert Ferris
Editor: Darren Geeter
Animation: Jason Reginato, Mallory Brangan
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, General Motors
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2025/09/02
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