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It's been nearly 19 years to the day that OK Go released their eye-popping music video for "Here It Goes Again" on YouTube. The American rock band didn't use flashy special effects, couture fashion, or celebrity cameos to make their mark — they used a long-take dance number on treadmills and became a sensation. What would follow would be even more complex choreography in ambitious one-take videos like "I Won't Let You Down," "Upside Down & Inside Out," and the Universal Robots collaboration seen in their latest video for "Love," off their new album, And the Adjacent Possible.
Entertainment Editor Kristy Puchko sat down with two of the band's founding members, Damian Kulash and Tim Nordwind, to discuss the band's unique vision, which extends from its music to its videos. Kulash, who fronts the band and plays guitar, detailed how their videos not only gave them an exciting opportunity to express themselves, but also led to an unexpected way to connect with new fans.
#okgo #musicvideo #viralvideo #muppets #reveal #youtube
0:00 Intro
0:13 Inspiration for OK Go's new album, "And the Adjacent Possible"
2:40 How Damian Kulash and Tim Nordwind first met as kids / their music inspo's
5:58 How and why their music, videos and shows are so kid-friendly
9:06 The Power of the Mixtape
11:10 Going to shows as kids in unconventional venues
11:59 What is OK Go's confetti budget? / Creating a human connection with their art
16:36 The viral and lasting impact of their first video, "Here It G
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2025/07/11
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