youtube
Adults are the world’s fastest-growing group of toy buyers. In the US alone, they’re spending over $7 billion a year on toys for themselves, like Lego, plush toys, Hot Wheels, Barbie dolls, and Sonny Angel figurines. The world’s biggest toy producers, like Mattel, are taking notice, and have released entire product lines for adult fans. We went to Mattel’s design center in California to see how it makes prototypes for Barbies and Hot Wheels. We also met adult toy collectors around America, from the Maryland man with the world’s most valuable Hot Wheels collection to a New York entrepreneur who buys and sells Sonny Angel figurines.
00:00 - Intro
01:13 - World's most valuable Hot Wheels collection
04:48 - How Hot Wheels are designed
10:38 - Negotiating for a $1,500 Hot Wheels
14:06 - How Barbie was invented
15:54 - How Barbie dolls are designed
18:07 - Barbie collector
19:24 - Lego collector
26:36 - Claw Machine Plush Toys
31:35 - Influence of toys from Asia
31:46 - Sonny Angel
35:39 - Outro
------------------------------------------------------
#toys #economy #businessinsider
Business Insider tells you all you need to know about business, finance, tech, retail, and more.
Visit our homepage for the top stories of the day:
Business Insider on Facebook:
Business Insider on Instagram:
Business Insider on Twitter:
Business Insider on Snapchat:
Business Insider on TikTok:
How Toys For Adults Became A $7+ Billion US Industry | Big Business | Business Insider
|
2025/03/30
youtube
