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Conservative activist Robby Starbuck has claimed success for pushing 15 public companies like Walmart, Toyota, Lowe’s and Harley-Davidson to change or abandon their DEI and LGBTQ policies. Starbuck’s politics are rooted in his family’s Cuban history and influence his campaigns to get public companies to denounce their DEI policies. His activism appears to the world in social media blitzes, but his campaigns are based on his own small team’s in-depth investigations.
WSJ sits down with Starbuck to learn which companies are his newest targets and goes behind the scenes to learn how he and his team do their work.
Chapters:
0:00 Starbuck’s DEI stance
0:58 Starbuck’s background and activism
2:53 Starbuck’s early campaigns
4:43 Starbuck’s most challenging campaign
5:36 Starbuck’s activist playbook
7:50 Criticism against Starbuck
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2025/01/07
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