youtube
To counter slumping sales, fast-food companies are either bringing chicken tenders back to their menus or experimenting with how they're normally eaten, like putting them in a salad or in a wrap. Nearly 50% of fast-food operators carry chicken tenders, up 5.7% since 2019. In October, struggling chicken chain and Yum Brands subsidiary KFC launched its new Original Recipes Tenders by calling for a chicken tenders war against rivals like Chick-fil-A and Popeyes. Even McDonald's is jumping on the chicken tenders bandwagon.
Intro.
0:57 Chapter 1 - The chicken tenders battle
5:11 Chapter 2 - The making of an icon
7:47 Chapter 3 - Evolution of a trend
Credits:
Produced and Shot by: Natalie Rice
Edited by: Andrea Miller
Animation: Jason Reginato, Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, AP Photos, KFC, Taco Bell, Wingstop
Additional Sources: FactSet
» Subscribe to CNBC:
» Subscribe to CNBC TV:
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to earn more money at work? Take CNBC’s new online course How to Negotiate a Higher Salary. Expert instructors will teach you the skills you need to get a bigger paycheck, including how to prepare and build your confidence, what to do and say, and how to craft a counteroffer:
Connect with CNBC News Online
Get the lates
|
2024/12/14
youtube
